1. What are the key policies, procedures, operating practices, and core values underlying Southwests efforts to implement and execute its low-cost/no frills strategy?
2. What are the key elements of Southwests culture? Is Southwest a strong culture company? Why or why not? What problems do you foresee that Gary Kelly has in sustaining the culture now that Herb Kelleher, the companys long-time spiritual leader, has departed?
3. Are there any policies, procedures, and operating approaches at Southwest that you disapprove of or that are not working well? What weaknesses or problems do you see at Southwest Airlines as of mid-2016? Suggest solutions to these issues.