Question: What are the key problems with the brainstorming done by the Paperclip Company s managers? 2 . Why did those problems occur? What should the

What are the key problems with the brainstorming done by the Paperclip Company

s managers?

2 .

Why did those problems occur? What should the vice president have done differently to set up the brainstorming session? What were the managers doing wrong?

3 .

Other than oral brainstorming, which alternative techniques could be used to generate ideas?

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