Question: What are the main differences in buyer behaviour between retail and business consum- ers for financial services? How might consumers collect information to help

What are the main differences in buyer behaviour between retail and business consum- ers for financial

What are the main differences in buyer behaviour between retail and business consum- ers for financial services? How might consumers collect information to help them choose between financial ser- vices? How can marketing help this process? Why is it important to tangibilise a financial service? How can financial services organisations build trust and confidence?

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The main differences in buyer behavior between retail and business consumers for financial services can be summarized as follows Motivation and Needs Retail consumers are often motivated by personal f... View full answer

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