Question: What are the major differences between global, foreign, and local consumer culture positioning? Why are these differences significant? Give examples of how companies are trying
What are the major differences between global, foreign, and local consumer culture positioning? Why are these differences significant? Give examples of how companies are trying to lure customers using these positioning strategies. Consider a shared "language" among users such as global teens, cosmopolitan elites, globetrotting laptop warriors, or other broad segments in your response. In your answer focus on a company Benetton Sony, Budweiser, Nike, North Face, Red Bull, etc. and a current or former slogan that positions the brand.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
