What are the objectives of the various database marketing programs and are they effective? (1-3 sentences each,

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What are the objectives of the various database marketing programs and are they effective? (1-3 sentences each, 10 points in total)

(2) How does Harrah's integrate the various elements of its marketing strategy to deliver more than the results of the database marketing? (3-6 sentences, 15 points)

(3) What is the sustainability of Harrah's actions and strategy?

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Business Statistics For Contemporary Decision Making

ISBN: 978-1118749647

8th edition

Authors: Black Ken

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Posted Date: Dec 14, 2023 04:59 AM

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What are the objectives of the various database marketing programs and are they effective? (1-3 sentences each,

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1 Objectives of Database Marketing Programs 1 Customer Segmentation Objectives include segmenting the customer base for targeted marketing tailoring m... View the full answer

Business Statistics For Contemporary Decision Making

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