What are the purpose and principles of advertising? Explaintheprinciplesofeffectiveadvertisingfordifferentmarkets. Discussthekeycontentsofadvertisingbrief. Explainthepurpose ofcodeofethicsapplicable toadvertisingandmarketingindustry. What are the key
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Question:
- What are the purpose and principles of advertising?
- Explain the principles of effective advertising for different markets.
- Discuss the key contents of advertising brief.
- Explain the purpose of code of ethics applicable to advertising and marketing industry.
- What are the key ethical requirements relevant to advertising industry as specified by Australian Association of National Advertisers (AANA)?
Related Book For
Leadership Theory Application and Skill Development
ISBN: 978-1285127361
5th edition
Authors: Robert N. Lussier, Christopher F. Achua
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