What are the target markets for Shopper Drug mart, Please give 5 examples. But regarding the types
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What are the target markets for Shopper Drug mart, Please give 5 examples. But regarding the types of target market: geographic; demographic, pisychosocial; feelings and behavior; geodemographic; lifestyle segmentation; buying situation segmentation; benefit segmentation. Within these 8 types of segmentation, which shoppers drug mart fits and the examples of the segmentations?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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