what are the teo priorty audiences. why did program planners develop a strategy for the animal shelters as well as potential adopters ?

Looking like a nerd with a white plastic bag in my black leather interior car and lined. ting to the litter on the hat looks bad and w picked up Example: Pet Adoption On Saturday morning, October 14, 2006, an interview on a Seattle, Washington, radio station with a spokesperson for the Humane Society for Tacoma and Pierce County certainly highlighted the costs of doing nothing: "We have over a hundred cats and kittens that are likely to be euthanized tonight if they are noe adopted today." Television news programs, newspaper articles, and blogs also helped spread the word to "skadoodle over to Kittenkaboodle and help us end the heartache of euthanasia by adopting a homeless cat or kitten." The event promised to be festive and was decked out with balloons and offered free face paintings for kids. An incentive topped off the offer-a $20 discount on the regular adoption fee, which ("today only included spaying or neutering, a veterinary exam, a cat carrier, and even a cat toy. On the following Monday, it was announced that a record-breaking 180 shelter pets had found homes in just eight hours! Evidently the shelter had made the cost of "doing nothing" (apathy) real and significant. Follow-up news stories and website post- ings assured those who missed out, "No problem. The shelter will be open all week, and there is sure to be a new and ample supply of adoptable animals."25 Influential Others The fifth area to consider at this point is those your priority audience listens to watches and/or looks up to, especially related to the desired behavior you have in mind. We think of them as midstream audiences, and they include social groups your priority audience belongs to (e.g., a mors' support group or Facebook friends) as well as coworkers, class mates, neighbors, family members, physicians, counselors, pharmacists, the media, and a II. DETERMINING PLAN PURPOSE, FOCUS, AUDIENCE, BEHAVIORS, INSIGHTS entertainers. In some cases, it may be individuals the priority audience finds trustworthy, likable, and as having expertise (e.g., a highly regarded scientist or entertainer). Knowing what these groups and individuals are saying and doing (or might say and do) regarding the desired behavior will have significant implications, especially for promotional strat- egies, perhaps warranting an additional priority audience for your plan