Question: What are the things you should do when forming narrow, homogenous submarkets?Multiple select question.Write down important need dimensions and customer - related characteristics to help

What are the things you should do when forming narrow, homogenous submarkets?Multiple select question.Write down important need dimensions and customer-related characteristics to help determine which customer types should be included in submarkets.Begin by creating a submarket centered around a "typical" customer, then begin adding similar people to this segment.Create new submarket(s) for people who do not fit into the initially created segment.Aim to create no more than two submarkets, assuming that customers who do not clearly fit into these submarkets should not be targeted.

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