Question: What are the things you should do when forming narrow, homogenous submarkets?Multiple select question.Write down important need dimensions and customer - related characteristics to help
What are the things you should do when forming narrow, homogenous submarkets?Multiple select question.Write down important need dimensions and customerrelated characteristics to help determine which customer types should be included in submarkets.Begin by creating a submarket centered around a "typical" customer, then begin adding similar people to this segment.Create new submarkets for people who do not fit into the initially created segment.Aim to create no more than two submarkets, assuming that customers who do not clearly fit into these submarkets should not be targeted.
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