Question: What are the two attributes ( ex , design, feature, price, weight, etc. ) that can be used to creste s perceptual map or positioning

What are the two attributes (ex, design, feature, price, weight, etc.) that can be used to creste s perceptual map or positioning map that allows us to compare McCaf, Dunkin and Starbucks?
What are the two attributes (ex, design, feature, price, weight, etc.)

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