What are the various approaches to marketing research that are used by marketers? Explain what methods you
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What are the various approaches to marketing research that are used by marketers? Explain what methods you believe to be the most useful and provide an example, if possible, of a research instrument that you think collects meaningful information.
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Auditing A Risk Based Approach to Conducting a Quality Audit
ISBN: 978-1305080577
10th edition
Authors: Karla Johnstone, Audrey Gramling, Larry E. Rittenberg
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