Question: What are two types of Web Analytics (provide examples)? Which KPIs do you think are the most relevant for Clark University's digital marketing strategies? Why?

  1. What are two types of Web Analytics (provide examples)? Which KPIs do you think are the most relevant for Clark University's digital marketing strategies? Why?
  2. What are the main issues impacting data rich environments in near future? How can we resolve these issues?

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