What are your customer objectives?

▪ Lead generation, customer acquisition, improve customer service, grow share or spend of existing customers

2) Who are your focus target customers?

3) Which customer network behavior you used?

▪ Choose one or two

4) What is your digital innovation?

▪ How are you faster or what kind of content you would create, how you are personalized?

5) Who will you need to make this idea to happen?

▪ What are the skills, the resources (from within or outside the business) that you might need to bring this initiative to life?