Question: What basic strategy(Global standardization, Transnational, International or Localization) to do following companies use and why? Do they have high or low cost reduction pressures? Do

What basic strategy(Global standardization, Transnational, International or Localization) to do following companies use and why? Do they have high or low cost reduction pressures? Do they have high or low local responsiveness pressures?

Microsoft, Google, Coca-cola, Dow Chemical, Pfizer, and McDonald's.

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