Question: What brand strategy is Starbucks using when it decides to add a Lavender Cream Frappuccino ? Group of answer choices a line extension a brand
What brand strategy is Starbucks using when it decides to add a Lavender Cream Frappuccino
Group of answer choices
a line extension
a brand extension
a copycat brand
a premium brand
a multibrand
the first idea is almost always the best idea.
only the marketing team is included in these sessions.
the manager should always make the final decision.
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