What can be the learning objectives for any company from the HBR Case Study titled What Is Good Global Marketing?

Group of answer choices

a, Sell the same product across the world to make sure that customers better identify with the same product across the world

b. Being very successful in one market automatically translates to being successful in another market

c. Distribute free samples across the globe

d. Deliver customized products and services that resonate with the local culture

What can be the learning objectives for any company from the HBR Case Study titled Amazons KiranaNow: The Indian Online Grocery Market? Select as many correct answers as you deem appropriate. (Hint: there is more than one correct answer).

Group of answer choices

a. Collaborating with local retailers is not always easy, it can cause product quality problems.

b. Giving customers the option to rate quality of product and delivery is a good idea to collect data on inefficient suppliers

c. Predicting consumer behavior and adapting the business according to observed trends is key to success

d. Small retailers in developing countries are not always very skilled with new technology and they can be slow at adapting to the new technological environments.