What can marketing managers do to increase the sales of low-involvement products? Select one: a. Promote the
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Question:
What can marketing managers do to increase the sales of low-involvement products? Select one:
a. Promote the products extensively to the target market
b. Design advertisements with highly emotional messages
c. Focus on the package design of the products
d. Adopt strategies that are used for marketing high-involvement products
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ISBN: 978-0078112669
14th Edition
Authors: Gibson, Ivancevich, Donnelly, Konopaske
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