Question: What challenges does McDonald's have in its value chain? Would the customizable kiosks and healthier menu dilute the traditional brand image, confuse customers, and harm

What challenges does McDonald's have in its value chain?

Would the customizable "kiosks" and "healthier" menu dilute the traditional brand image, confuse customers, and harm McDonald's reputation for value and speed?

Do you think that McDonald's is here to stay based on the competition and different types of fast food that in marketable today?

Explain in detail.

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Challenges in McDonalds Value Chain 1 Supply Chain Complexity McDonalds operates on a global scale and managing a complex supply chain for fresh and c... View full answer

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