1. Paying for selfies is one way to collect qualitative data. What other qualitative research methods could...
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Question:
1. Paying for selfies is one way to collect qualitative data. What other qualitative research methods could work for companies looking to collect consumers insight like the ones from paid selfies?
2. Describe how quantitative research methods could be used to capture consumer insights.
3. Think about some of the selfies you have posted. What could a market researcher learn about you as a consumer from these photos?
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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