Question: What challenges does the case study highlight for Disney? Identify two marketing concepts that disney have and discuss them in relation to the case study.

  1. What challenges does the case study highlight for Disney?
  2. Identify two marketing concepts that disney have and discuss them in relation to the case study.
  3. What is Disney's current global marketing strategy?
  4. Suggest possible marketing strategies that Disney could implement in order to address the challenges they face.

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