Question: What challenges does the case study highlight for Burger King? Identify two marketing concepts from chapter 14 and discuss them in relation to the case

  1. What challenges does the case study highlight for Burger King?
  2. Identify two marketing concepts from chapter 14 and discuss them in relation to the case study.
  3. What is Burger King's current global marketing strategy?
  4. Suggest possible marketing strategies that Burger King could implement in order to address the challenges they face.

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