Question: What consumer behaviour concept (audio perception, motivation (recirculation) etc do you recommend in order to improve this ad? And how can it improve the ad?

What consumer behaviour concept (audio perception, motivation (recirculation) etc do you recommend in order to improve this ad? And how can it improve the ad?

https://www.youtube.com/watch?v=LVnBEgSxGwE&t=6so

I was thinking maybe replacing the animations with real people to humanise it/personalise it. However, I'm not sure what consumer behaviour concept this falls under?

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