1. What consumer was Dr. Pepper targeting with their Dr. Pepper TEN commercial?

   • Everyone who drank soda.
   • Women who liked diet drinks.
   • Men who didnt normally drink low calorie sodas.
   • All of the above.

2. The lesson in proper targeting is to pick more than one target for each offering.

   • True
   • False

3. If you segment without targeting, your marketing will _________ because you wont sufficiently tailor your offering to meet the needs of any particular customer group.

   • fail
   • succeed
   • prosper
   • bloom

4. Which of the following is TRUE about targeting a market segment?

   • Target everyone so you please everyone.
   • Tailor your offering to meet the needs of the entire segment.
   • Know who your customer is and know who your customer isnt.
   • None of the above.

5. Who was the target customer in the Levis Case Study Example?

   • The kids.
   • Classic Independents
   • The kids and the parents.
   • Retired consumers.

6. Which of the following is the second rule of targeting?

   • Target everyone so you can please everyone.
   • Know who your customer is and know who your customer isnt.
   • Tailor your offering to meet the needs of the entire segment.
   • Always pick a target segment that values what you have to offer.

7. Always pick a target segment that values what you have to offer.

   • BCG
   • attribute-by-segment
   • Ansoffs
   • diversification