What could be a secret recipe for international business to successfully communicate with partners worldwide given the
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Question:
What could be a secret recipe for international business to successfully communicate with partners worldwide given the cultural differences?
- Think of it from the models offered by Edward T. Hall (high-low context; direct-indirect; different perceptions of time)
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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