Question: What data is most important for creating a perceptual map? Consumer data that captures consumers' opinions of brands Audience segmentation that appropriately categorizes the business's

What data is most important for creating a perceptual map?
Consumer data that captures consumers' opinions of brands
Audience segmentation that appropriately categorizes the business's niche
Objective facts that establish a brand hierarchy
Buyer persona information such as income and family demographics
What data is most important for creating a perceptual map? Consumer

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