Question: What data might be available that suggests millennials, demand for automobiles? What conclusions can you draw from that data?? What data exist that may shed

  1. What data might be available that suggests millennials, demand for automobiles? What conclusions can you draw from that data??
  2. What data exist that may shed light on consumer opinions about self-driving technologies?
  3. What about generation Z? Is there data that suggests they may have different consumer preferences with respect to owning an automobile relative to millennials?
  4. Based on your findings, what recommendations would you make to the entrepreneur? Do millennials or generation Z represent attractive market segments for the concept?

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