What difficulties do small scale producers face in competing in markets where multinational corporations with high brand awareness operate What strategies can small scale producers adopt to compete with corporations that have very large advertising budgets and brand loyalty What difficulties do sm...

Difficulties smallscale producers face 1 Smallscale producers often lack the resources to adequately ...

What difficulties do small-scale producers face in competing in markets where multinational corporations with high brand...

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Feb 01, 2023 11:33 PM

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