• What digital marketing strategy, social media platform, or digital marketing tool is the best for a healthcare organization/provider to use in the current marketplace?
  • Provide at least one example of how a healthcare organization and/or provider can apply your selected strategy, platform, and tool. Discuss why you think this digital marketing strategy, platform, or tool would effective for them. Support your comments with external scholarly evidence to validate your view from a professional lens.
• What are the opportunities, challenges, and ethical issues involved in social media marketing for healthcare organizations and/or providers?
  • Provide an example of each consideration (one opportunity, one challenge, and one ethical issue). Explain why you selected each consideration (one opportunity, one challenge, and one ethical issue) . Discuss how healthcare organizations/providers can address, or apply, each consideration (one opportunity, one challenge, and one ethical issue). Support your comments with external scholarly evidence to validate your view from a professional lens.