Question: What distinctive competencies does Baked by Melissa have?How does this impact the competitive landscape?How do they differentiate their product? Would you describe Baked by Melissa

  1. What distinctive competencies does Baked by Melissa have?How does this impact the competitive landscape?How do they differentiate their product?
  2. Would you describe Baked by Melissa or Crumbs as following a diversified strategy?Does this make an understanding of Product Life Cycle more, or less, important? (p. 64, section 3-4b)
  3. What in your opinion was the main reason Crumbs Bakery failed?
  4. When "Crumbs" was at its peak, how would you describe it in BCG Matrix terms (which quadrant)?In terms of SWOT what would you cite as a weakness?
  5. What is Baked By Melissa doing differently from Crumbs?
  6. In general, how do you think the pandemic has influenced Strategic and Operational Planning (pp. 70-76, section 3-7a,b,c)?

https://www.restfinance.com/restaurant-finance-across-america/heres-why-crumbs-bake-shop-failed/article_dfbe24ce-93f3-5512-b980-1aed318acc39.html

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