Question: What do the x - and y - axes on a perceptual map represent? Allo of the listed answers The ideal point and the actual
What do the and axes on a perceptual map represent?
Allo of the listed answers
The ideal point and the actual attributes of all the competing products in a market
The hedonic value and utilitarian value that consumers get from a product
The profitability of a particular product as a function of time
The dimensions that consumers use to separate competitors on specific characteristics
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