Question: What do the x - and y - axes on a perceptual map represent? The hedonic value and utilitarian value that consumers get from a

What do the x- and y-axes on a perceptual map represent? The hedonic value and utilitarian value that consumers get from a product The ideal point and the actual attributes of all the competing products in a market The dimensions that consumers use to separate competitors on specific characteristics The profitability of a particular product as a function of time

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