1. What do we conclude after the general environment analysis? Why do most driving forces have on-going nature instead of disruptive nature?
2. What is the bottom line (BL) for a firm (hint: the first item in income statement)? What does BL share in common with demand.
3. Why do you need to understand the general environment for the firm BL? Can you be a good manager if you do not know GM?

Tips for questions above

Topic 1. What do we conclude after the GE analysis? How many driving forces (DF) do we usually see in normal conditions? Hint: Conclude with driving forces. One or none for real driving force with disruptive in nature (restructuring or revolutionary to change the strategy of an industry).

Topic 2. Bottom line of a firm: Sales = P * Q. What is the formula for demand? What cause(s) the demand curve to shift to the left or right (hint: how this relates to five factors of GE?)? How will the demand influence the sales? What are the consequences to firms in the marketplace if the demand curve shifts? Bottom line of a firm: Sales = P * Q. What is the formula for demand? What cause(s) the demand curve to shift to the left or right (hint: how this relates to five factors of GE?)? How will the demand influence the sales? What are the consequences to firms in the marketplace if the demand curve shifts?

So what? In other words, what is the conclusion of your discussion? What is the relationship between demand and firm sales?

The following formula will decide the quality of Topic 3.

Formula: significance of five factors of general environment => demand shift => (price x quantity) = sales