What do you do when you are disappointed with a product or service that you have purchased? Most people turn to the web: a quick check on Google solves many problems. And a few choice words on Twitter or Facebook can let everyone know about the experience.

From an organizations perspective however, those choice words can be terribly damaging to the brand, if not addressed immediately. Suppose you are a manger in an organization and you have launched a new product and after some time it is came into your knowledge that the new product is not as good as you desired and it is causing damage to the organization you need form a strategy to evaluate the complete process and need to find out what went wrong in order to avoid damage to the organization and also customer switching ratio Instruction: Your strategy must contain all the internal and external factors to avoid damage in future