What do you identify as clear first$-$mover advantages and late$-$mover disadvantages to a product being introduced to any African country $?$ Some first$-$mover advantages that you may consider are brand recognition, market share dominance, technological leadership, cost advantages, customer loyalty, etc. Some late$-$mover disadvantages that you may consider are strong competition, limited market share, higher marketing costs, technological lag, difficulty in changing customer preferences, etc.