Question: What do you think determines whether people will use print, online, or both sources for their news? When a print newspaper initiates an online version

  1. What do you think determines whether people will use print, online, or both sources for their news?

  2. When a print newspaper initiates an online version of its newspaper, what are the possible outcomes for its current display advertisers? Are they likely to prefer one channel over the other to reach their customers, or are they likely to select both? If both, are they likely to expect a discount for a bundle of print and online advertising? How do these outcomes affect the newspapers bargaining power?

  3. Which print newspapers do you think will fare the best as online news continues to expand? Why?

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