1)What advantages do traditional print newspapers have for entering the online news business? What disadvantages do they have?

2) What do you think determines whether people will use print, online, or both sources for their news?

3) When a print newspaper initiates an online version of its newspaper, what are the possible outcomes for its current display advertisers? Are they likely to prefer one channel over the other to reach their customers, or are they likely to select both? If both, are they likely to expect a discount for a bundle of print and online advertising? How do these outcomes affect the newspaper’s bargaining power?

4) How do you think the cost structure of online advertising compares to the cost structure of print advertising?

5) Which print newspapers do you think will fare the best as online news continues to expand? Why?

6) Have small-town local newspapers been affected similarly to large national newspapers regarding readers’ preference for a print vs. online version?

Answer rating: 100% (QA)

1 Advantages Reaching a global audience and increasing revenue are two of the key advantages of traditional print newspapers joining the online news market Internet advertising is less costly than mor... View the full answer