What do you think is the company's or organization's communication goal, overarching story message, and the target audience(s)?

• How does the story "show" (rather than "tell") what happened using the five senses? Give examples.
• What narrative techniques and devices are used in the story to engage the audience and maintain their interest (e.g., metaphor, imagery, personification, symbolism, humor/levity, emotions, music, realism vs. animation) and were they effective? Explain.
• Are there cultural representations (positive or negative) in the message? If yes, explain.
• Ultimately, do you think the story succeeded in advancing and promoting the company's or organization's brand? Do you think storytelling promoted their brand more effectively than other forms of communication? Explain.

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