What do you think Richard should do? as a Mesotes? (What does an ethical person aim at doing right) Please explain in 3 bullet points

Procurement Case SUCCESS Richard is the president and general manager of a company exclusively distributing a local safety shoe brand for industrial use. Their niche is the higher end of the safety shoe market. The company has been in existence for one year already and has become one of the major players in the industry. They have consistently been successful in penetrating the market during the short duration in the business. Their strategy focuses on the fact that they can satisfy any requirement of a particular industry. They bank on the quality of the product which is better than the leading competitor. They believe that closing an account will always depend on the merit of the product. As president of the company, Richard made it a policy not to initiate any under the table agreements with potential clients in order to close the account. He believes that by engaging in this activity, they contribute to the development of corruption within the industry. Aside from this, in the long term, it will not be beneficial to the company since they will only be as good as the money they offer. Closing the account through the merit of the product is the best method to maintain a long-term relationship. When Richard introduced his brand in the market a year ago, he was positioning and going head on against the most popular brand in the market. He did a lot of market research to determine what shoe quality would be most acceptable to users. He was able to develop a dealership scheme enabling him to reach a wide range of the market. During the one-year operation he has had difficulty displacing this popular brand from present users. He was able to convince some big companies to use his brand but the figures are not encouraging. One of the biggest users of safety shoes is the ship manning industry. Since day one, Richard was convinced that this industry has the biggest potential. The said competitor brand is being used by 85% of the users in this industry. The said brand has developed loyalty among its users and is well entrenched in this industry mainly because of its reputation of giving commissions to purchasers. During Richard's first year of operation, he managed to inch his way into this market. He was able to convince some of the manning companies belonging to the top ten of the industry. He was very proud of this achievement which he has managed to successfully maneuver in a year's time through perseverance and the merit of the product. He knows that he is successful in this industry but one thing that has kept bothering his mind and given him daily headaches and anxiety is that the number one manning company is not using his brand. Getting this company would give way to getting into other companies. He needs this to be number one in this industry. Without this he would always be second best. It is like an itch he must scratch. A few months ago, he was able to convince this company to use his product. As a policy, he turned over the client to one of his dealers. Apparently, the dealer was given the runaround and they were told that they were not ready to order yet. After two months, Richard checked on the company and discovered that they back to using the competitor brand. He talked to the purchaser again and was told that the workers want to use the other brand. For several weeks, he was consistently calling on this company. He was about to give up isiness Ethics Cases 71 Success Procurement Case when he got a call from the purchaser. He was allowed to make a presentation to the safety committee. The next day he was informed by the purchaser that the committee approved the product. The purchaser asked if they could talk about the price. Richard acknowledged by saying he would go to their office at once. Upon hearing this, the purchaser whispered to him on the phone, "Let's talk about this outside during lunch." Hesitantly, Richard agreed to have lunch with him. He knows that they will be discussing something he dared not discuss. It's lunchtime and Richard is waiting in the restaurant. He sees the purchaser entering the restaurant with two members of the approving committee. As they discuss, it turns out that the product approval was cooked up because they were not satisfied anymore with what the other supplier was giving them. No one is explicitly asking for anything. The discussion is full of indirect talks of the commission. Richard knows that if he does not make an offer he would lose this account but this runs totally against his conviction and the company's policy. His head begins to ache and he is thinking of his appointment in thirty minutes. They tell him that they have to go back to the office in a few minutes. Richard thinks of what to say