Question: What does a company need to analyze first when developing a SWOT analysis? Consider Nike's evaluation process for entering a new market. Internal strengths and
What does a company need to analyze first when developing a SWOT analysis? Consider Nike's evaluation process for entering a new market.
Internal strengths and weaknesses, and external opportunities and threats
Customer feedback and satisfaction surveys
The marketing mix Product Price, Place, Promotion
The competitive landscape in the market
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