Question: What does an account manager must definitely look for in a creative brief? Your answer: o research budget-client o target audience - communication metric -

What does an account manager must definitely look for in a creative brief? Your answer: o research budget-client o target audience - communication metric - insight o agency - Ideas - creativity money management - bills - employees Question 4 Knowing that agency proposals can contain up to four parts, the one that is least mission critical is Your answer The budget and timeline part The alternative approach part The strategy and execution part The case histories part

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