Question: what does cell phone service industry mean here! WRITE A REPORT Assume that you run a start-up and have decided to enter the cell phone

what does cell phone service industry mean here!

WRITE A REPORT Assume that you run a start-up and have decided to enter the cell phone service industry. Which of the three generic strategies would you choose as your primary business strategy - overall cost leadership, differentiation, or focus? Write a report in which you explain your choice by elaborating on the product and services features you would offer to lure customers from the competition

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