What does customer relationship management involve?

Managing information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability.

Integrating all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise$-$wide information on all business operations.

Analyzing and redesigning workflow within and between enterprises.

Managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.