What does Managing People For A Competitive Advantage Really Mean:

1- If you were the CEO of a business, what is it you could actually do with your people assets? - what would you put in place in your business to in fact give your organization a competitive advantage over your competitors? Of course there are many others considerations regarding product, process, sales, marketing, etc. but what can be done to capitalize on the talent of the organization for a real advantage? Sometimes, students view this assignment with a focus on product line, technology, marketing, sales, supply chain or the financial status and capability of a given business - yet where the real advantage is for most all businesses today is in how they develop, utilize their people assets, so as you prepare your response keep that in mind.

2- As the CEO of a business what will you do to actively engage your senior leadership team to create an environment that does realize a competitive advantage for your business over time? How will you convince and align your leaders down through the organization on your strategy?

3- Provide rationale for why you believe your approach will create a competitive advantage - what is your basis for that rationale? How will you measure success? How will you know that you have achieved a competitive advantage?