Question: What does role theory refer to ? a . The concept that consumer behavior represents actions in a play b . The theory that marketing

What does "role theory" refer to?
a. The concept that consumer behavior represents actions in a play
b. The theory that marketing often rolls down a hill to influence consumers
c. Producers take the roles of wolves and consumers are the sheep
d. The idea that everyone has the same role in consumer behavior
What does "role theory" refer to? a. The concept that consumer

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