Question: What does the Elaboration Likelihood Model ( ELM ) assume regarding the Slow Persuasion: Central Route? The person focuses on cues such as the attractiveness

What does the Elaboration Likelihood Model (ELM) assume regarding the Slow Persuasion: Central Route?
The person focuses on cues such as the attractiveness of the source or the colors and shapes used on packaging.
Consumers taking this route look for strong, rational arguments.
What does the Elaboration Likelihood Model (ELM) assume regarding the Slow

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