Question: What does the sleeper effect suggest about source credibility? The effectiveness of a message will increase over time. If a receiver is not paying attention,
What does the sleeper effect suggest about source credibility?
The effectiveness of a message will increase over time.
If a receiver is not paying attention, a message cannot be effective.
Many people can learn the important parts of a message even when asleep.
The effectiveness of positive sources over less positive sources can be erased over time.
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