Question: What does the W in SWOT analysis refer to ? The areas where the firm needs to improve to remain competitive Factors that

What does the "W" in SWOT analysis refer to?
The areas where the firm needs to improve to remain competitive
Factors that could potentially hurt the company
The things the company excels at and how this differentiates it from competitors
Favorable external factors that the firm can use to ensure competitive advantage
What does the "W" in SWOT analysis refer to? The areas

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