Question: What does Tim Hortons offer ? What is the Tim Hortons' core customer value ? What Tim Hortons' augmented product ? How many product lines

  1. What does Tim Hortons offer? What is the Tim Hortons' core customer value?
  2. What Tim Hortons' augmented product?
  3. How many product lines does Tim Hortons have in its product mix?
  4. How would you classify the width of Tim Hortons' product mix? length? depth? consistency?
  5. Was adding Dark Roast line filling or line stretching?
  6. How do you think Tim Hortons came up with the idea for Dark Roast?
  7. Where is Dark Roast now in the product lifecycle?

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