What effect will the Hawks decision to increase the wireless bandwidth in the arena likely have on consumer behavior? (The arena offers free Wi-Fi that was recently upgraded to be 10 times faster than before.)

a. Fans will have a more pleasurable experience and therefore be more likely to attend more games in the future.

b. The digital experience will outweigh the sporting event itself, so consumers will keep buying tickets regardless of how competitive the team is.

c. Fans come for the basketball, so the quality of the digital offerings will have little effect on consumer satisfaction.

d. Fans will compare the bandwidth offered by various sports arenas in the area and use that to make a purchase decision.