What elements of the marketing strategy have been most important to create
value for the brand? Explain and justify.
▸ Develop a strategy to create the Best Buy consumer experience map with the two
main objectives being innovation and maintaining a long term relationship with its
customers.
▸ Explain and justify what Best Buy should do to create a memorable omni-channel
experience for its customers.
▸ How do you evaluate the Kellogg student's proposals? What are their strengths
and weaknesses? Would you propose anything other than the case study solution?

Answer rating: 100% (QA)

To address the given questions 1 Elements of Marketing Strategy for Brand Value Creation Best Buys marketing strategy should focus on several key elements to create value for the brand These may inclu... View the full answer